About

Companies have discovered that social media analytics is crucial, especially for customer feedback, building goodwill,customer support,crisis management,lead generation . Such social analytics include the Listening Platform used by agencies that scan all popular social media networks.At the same time, individuals have also found platforms to be a valuable tool for understanding their personal influence in various social media networks.   The analytics allow marketers to identify sentiment and identify trends in order to accommodate the customer better. There have been significant examples where companies, particularly in the airline industry, have used such analytics tools to reach customers who have feedback.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s